The Studio by Catalyst · Membership Report

Member Health

Snapshot window Jan 1 – Aug 22, 2026
121 active subscriptions across 115 members
Active members
115
109 paying · 6 comped
New in 2026
59
51% of the active base joined this year
Lost in 2026
64
fully cancelled, no active plan left
Net change YTD
−5
↓ shrinking, but nearly flat
Recurring revenue
$24.1k
normalized monthly, incl. annual plans

Monthly momentum

New joins vs. members fully lost, by month · August partial through the 22nd
New members Lost members
9
9
7
2
4
4
8
9
4
9
4
11
11
10
12
10
JanFebMarAprMayJunJulAug*
0+50−1−5−7+1+2

Churn rate by plan type

lost ÷ (active + lost) this year
Credit packs
48%
Personal training
45%
Unlimited + Lounge
37%
Unlimited classes
33%
Bodywork
25%
Family Unlimited
19%
Black Friday annual
0%

At risk right now

$1,348/mo in currently-active revenue that will lapse without action
Paused
Amber Kelley
Unlimited Classes + Wellness Lounge — paused since Apr 29
$308.24
Canceling
Dave Melvin
Custom Membership (Kathleen & Dave) — ends at Aug 29 renewal
$824.20
Canceling
Robyn Miller
Family Unlimited — ends at Sep 4 renewal
$103.30
Canceling
Leonna Rohlfing
4 Credits per Month — ends at Sep 1 renewal
$112.56

Notable cancellation clusters

Same-day groups worth knowing about before reading the churn number at face value
Apr 27

7 subscriptions closed the same day — a batch cleanup. Four were $0 comp accounts (incl. two staff/family logins). Two real losses: Nicole Lucey ($299) and Bridget Lopez Nieto, whose $673.84 6-month package was the single biggest loss of the year.

Jan 22

3 clients on identical plans left together — Sushmita Chatterjee, Saumya Srivastava, and Shrestha Das, all on the same 12-Credits-per-Month plan at $205.25. Reads like a friend group that joined and churned as a unit.

Jun 29

3 more left the same day — ASTHA Saini, Josephine Gabriel, and Audrey Ingao. All three had already switched plans once before cancelling for good, suggesting a plan that wasn't fitting before they left entirely.

The detail

Biggest revenue losses and what new members are actually buying

Biggest losses (2026)

MemberPlanLeft$/mo
Bridget Lopez Nieto6-Month, 24 creditsApr 27$673.84
Beverly MagtanongFamily UnlimitedJan 15$514.21
Kiana MillerPT GoldAug 12$360.76
Steve StuutPT GoldApr 16$359.73
Jade BryanGold Performance +2May 13$359.73
Katie ButlerPT GoldJan 16$359.73
Jane CorbettPT PlatinumJun 22$335.02
Margarita IbarraUnlimited + LoungeAug 15$308.24

What the 59 new members bought

Unlimited + Wellness Lounge18
4 Credits per Month8
Family Unlimited7
Unlimited Classes – Auto Pay6
8 Credits per Month5
12 Credits per Month4
Personal Training Gold3
Bodywork (60/90 min)4

Explore every member

185 subscription records · click any card, bar, or row above to jump here filtered
0 members
Member Plan Category $/mo Status Date